What Is Instagram Marketing?
As online marketing moves more and more towards the use of visuals, graphics and videos, no social media outlet personifies that more than Instagram (with the possible exception of Pinterest).
And what makes Instagram even more powerful from a marketing perspective is the fact that its native environment is mobile devices making it the perfect tool to reach people on their cell phones and tablets. You can read about the explosive growth of mobile HERE.
SO WHAT IS INSTAGRAM?
Instagram is a visual application that was created by Kevin Systrom and Mike Krieger and was initially released on 6 October 2010. Now that Instagram has more than 200 million monthly active users, it is impossible for businesses to ignore them.
Instagram is a photo and video based social media platform that allows you to share your brand with the audience through a series of images and videos. Instagram is a completely free application that runs on android and iOS and is easily available in the Google play store, Apple App Store, and Windows Phone Store.
It becomes easy to create incredibly stunning pictures that give a professional look to your business with Instagram. You can capture images with your mobile, then select filters to edit the images, and post these images on your Instagram account.
You can also share these images via email and other social media platforms such as Facebook, Twitter, Tumblr, and Flicker, etc. to grow your following on Instagram. Facebook business page connectivity with Instagram makes it easier to post Instagram images on Facebook and connect with Facebook audience as well.
With Instagram, you can visualize a world that is more connected through images and videos. You can find your audience to create a following that likes and puts interesting comments on your posted images to increase brand awareness.
Audiences look for exclusive and interesting images and expect more personal experience with brands they follow. You can share genuine visual content and showcase behind the scenes to create brand awareness.
Instagram gives you the ideal chance to show the personal side of your business and tell a story about your brand to your customers.
Instagram is not all about how to sell your product, it is about how to connect more audience with your brand. This enables you to establish a direct connection with your customers, give them a personal touch to humanize your business and ensure their loyalty in the long run.
Stay tuned as we explore in greater detail how Instragram should be a part of any Internet marketer’s tool box.